.At the launch of Astrid Andersen's new line Stel, a presentation kept outdoors on a pier, The Street's 2002 song "Turn the Webpage" was blasting away from the stereo. It was a star-aligned, symbolic minute, given that the London-trained designer is actually beginning a brand-new phase in her fashion lifestyle, this time around focusing the work around herself.Andersen's a lot admired namesake menswear label was actually focused, colorful, as well as streetwise. Along with Stel, she revealed in a pre-show job interview, "I must rest comfortably at the center of it maybe much more this time given that today it's a females's wear brand, and also it is actually a lot more regarding me as well as my individual referrals." Stel additionally demonstrates Andersen's evolution as a person. After quiting her line, the designer moved back home to Jutland in the North of Denmark and possessed two children. She's certainly not the individual she was actually back then.Shifting equipments in fashion is actually not easy to do. Brands seem to tackle lifestyles of their personal, and also it is actually very easy to be pigeon-holed. Stel breaks with a few of fashion trend's customs. The label will certainly present in-season, so what is presented will certainly be on call for purchase. All at once, seasonality is less important in the Stel formula than relevance. Selections will be actually identified through number (01, 02, as well as 03 were displayed in Copenhagen), the idea being actually that you can intermingle items throughout "periods" both in your outfit and also on the selling floor. Andersen sees no demand for a well thought-out garment to become abandoned even if the schedule web pages turn. "The straight interpretation of stel is physical body," she stated, yet it [refers even more to] a fundamental framework in a form of industrial method it [likewise defines] a collection of valuables-- when you refer to a tea service, you would certainly call it a stel. For me, that was actually rather an exciting starting aspect in relations to the suggestion of making both antiques, but also one thing that is actually a new base." Having models present on scaffolding was actually arbitrary as it advises several analogies. There is actually building, which relates to building a brand new brand, and also the idea of help associates with her opinion that outfits ought to work for you. Stel is, fundamentally, a type of modular offering, yet none with the angularity of something like Legos or piled Mu00e6rsk freight containers. Motion, agency, and empowerment are part of Andersen's planning. "When I refer to the label, I have this tagline: tailoring that you can easily skate in, denim you may dance in, shirting you can travel in." Flexibility, pleasure, motion.